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HorseFeathers Gifts began during the height of the recession when Chelsea Farmer quit her office job and set out on a journey of inspiration, purpose and creativity.


From barn sales to style consultations, the HorseFeathers brand quickly came

together – exemplifying heirloom quality at everyday cost.  


What started as a small local shop soon bloomed into a national online brand.


As a graduate of the Gemological Institute of America,  Chelsea harnessed her

education and love for beautiful jewelry, designing beautiful pieces that endured

like heirlooms, yet held up to everyday wear.


Press coverage
"CHELSEA FARMER is the owner and founder of HorseFeathers Gifts, an online jewelry and lifestyle company based in Owensboro, Kentucky, that gives modern women globally inspired, locally rooted designs to express themselves. Educated in gemology and energized by lots of color, Chelsea loves connecting with real women and their real stories through handmade jewelry."
Pretty Things
Where Women Create
"Chelsea Framer and Karrie Cleavenger, of HorseFeathers Gifts, express that they are more than just another custom jewelry shop."
HorseFeathers is much more than custom jewelry
The Gleaner - January 21, 2017
"I can’t actually describe how much I love how HorseFeathers Gifts handles their Facebook account. Their feed basically acts as a laundry list of “things every brand should be doing on Facebook.” The voice and content both give you a clear idea of their personality, the creative is almost a perfect mix of product shots, quotes and candid photos, and the Right Hooks are short, have clear CTA’s and even contain things like coupon code. I can’t stress this enough. If you run a small retail operation, and your’e not quite sure what the right move is, bookmark this page and refer to it for inspiration. It’s that good. "
3 Small Businesses Doing Big Things with Social Media
Small Biz Club - January 24, 2014
Doer of the Week
Small Business of The Year
Chelsea Farmer
Owner + Lead Designer
The brains, and sometimes the whim, behind the operation, Chelsea leads the team with inspiration, knowledge, and passion. She designs, creates, and runs the studio.
Karrie Cleavanger
Production Manager
As our in- house and on-demand photographer Karrie makes sure we look good! She also creates many of the products in the studio and assists with administrative projects.
Kayla Ray
Brand Director
The babe behind our collaborations, Kayla works one on one with influencers to customize their pieces and ensure they find just what they need. She also doubles as our in house model ;)
Neisa Presley
Neisa is our bracelet stringing queen. She creates most of the pieces to make your arm party perfect!
Sonya Ray
(wire wrapping queen) Also known as Chelsea's step-mom, Sonya is a pro at taking our gemstones and wrapping them in the perfect amount of gold to create the stunning pieces you see in our line.
Creative Collaboration
HorseFeathers Gifts created an exclusive jewelry collection sold only on Zulily.com and lasted 4 years.
Creative Collaboration
HorseFeathers Gifts designed jewelry to be worn through the seasons of filming Jessie. These pieces can be spotted on various cast members throughout the show.
Creative Collaboration
HorseFeathers Gifts designed an exclusive collection of pearl jewelry to be worn by Paula during press events and photoshoots.
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""when was the last time you did something for the first time?" [obsessed with my personalized secret message cuff from @horsefeathersgifts"
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"huge thank you's to @horsefeathersgifts for designing our sorority senior gifts! they are just too cute!! "
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"The two things I 💗 most in the world on this beautiful necklace by @horsefeathersgifts. I'm not sure I'll ever take it off! If you're looking for unique and super affordable jewelry, definitely pop over and check out their website! I'm obsessed 💗"
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"I've always loved mood rings and this beautiful vintage silver plated mood ring was calling to my inner 10 year old😍 Thank you @horsefeathersgifts for creating a timeless piece that my grown up self can wear (deep down I will always be 10). "
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"I am SO very thankful and blessed by @horsefeathersgifts jewelry. Not only am I lucky enough to be able to photograph their amazing jewelry but this year they custom made "my beautiful is beautiful" silk wrap bracelets for all of my senior girls this year. I LOVED them and so did the seniors (am I right, girls?!)."
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"So in love with my new @horsefeathersgifts necklace!! 😍 this is the tiny initials necklace on a 24" chain with a tiny sapphire gemstone! The initials are M and G (me and the mr. ☺️) and the gemstone is our anniversary month - September! "
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"Thanks for the sweet little goodies and mood ring! "
Kacey Musgraves
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