Handmade Jewelry. Kentucky Roots. National Recognition.
Press & Media | The HorseFeathers Gifts Story in the Spotlight
From a single-wide trailer on a Kentucky farm to national award shows, bestselling marketing books, lifestyle magazines, and major business platforms, HorseFeathers Gifts has built a press history that reads like a roadmap of grit, creativity, and pure heart.
This is the story of how one small handmade jewelry brand made its way into newsrooms, gift guides, celebrity events, and industry-leading publications across the country.
Humble Beginnings, Big Spotlight Moments
HorseFeathers Gifts began with one vision: create meaningful gemstone jewelry that helps women treasure the moments that matter. What started at a kitchen table quickly grew into a brand recognized by journalists, editors, influencers, and creative leaders across the United States.
Local Kentucky outlets were some of the first to highlight the brand’s growth and story, including The Owensboro Times, which shared the HorseFeathers journey in “Jewelry business finds perfect fit in Owensboro.”
🔗 https://www.owensborotimes.com/features/business/2018/12/jewelry-business-finds-perfect-fit-in-owensboro/
Soon after, KET featured Chelsea in multiple interviews, including the original HorseFeathers profile and a Mother’s Day special episode celebrating Kentucky makers.
🔗 https://ket.org/horsefeathers-gifts/
🔗 https://ket.org/program/kentucky-life/mothers-day-special/
These early spotlights helped launch HorseFeathers Gifts into the national press landscape.
Martha Stewart Dreamer Into Doer Award
Shortly after gaining local recognition, HorseFeathers Gifts was selected as a Martha Stewart Dreamer Into Doer, an honor recognizing women who turn passion into thriving businesses. Chelsea was invited to New York City to celebrate alongside other honorees at Martha Stewart’s headquarters, where she spent time with Martha’s team and even shared a meal with her family.
This experience marked one of the brand’s first major national moments—solidifying HorseFeathers as more than a small handmade business, but a growing brand with meaningful impact.
Live on FOX News
Not long after, HorseFeathers stepped into an even bigger spotlight with a live interview at the FOX News Los Angeles studio. During the segment, Chelsea and her mom shared how they were running a thriving handmade business during a challenging economic time.
The interview had its fair share of unforgettable moments—from a spinning chair on live television to Chelsea’s mom joking on-air, “Some days I just want to kill her.”
But what happened next changed everything.
The surge in traffic from the broadcast was so intense that the HorseFeathers website crashed for several hours, and when it came back online, more than 8,000 new people had joined the email list in a single day.
TV, Film & Celebrity Events
HorseFeathers Gifts stepped into the entertainment world through exclusive celebrity gifting experiences, beginning with an invitation to a Golden Globes gifting suite in Los Angeles. Surrounded by actors, producers, stylists, and media, Chelsea introduced HorseFeathers jewelry to industry insiders who immediately connected with the brand’s meaningful designs.
For a full behind-the-scenes look at the event, including more photos from the gifting suite and celebrity interactions, view the complete album on our Facebook page.
Those early connections didn’t end when the event was over. They continued to grow, leading to even more opportunities within the entertainment industry including additional gifting suites, red carpet exposure, and on-screen placements.
HorseFeathers jewelry was later featured in The Artisan Group’s celebrity gift bags at the MTV Movie Awards, where young Hollywood received handcrafted pieces from the brand.
From there, relationships with stylists and costume designers led to HorseFeathers appearing on screen in a variety of television shows and films, including:
- Revenge (EJ Bonilla wearing HorseFeathers on-screen)
- Jessie (Disney Channel)
- Pretty Little Liars (The CW)
- Big Little Lies (HBO)
- Multiple Hallmark Channel movies
Magazines, Gift Guides & Editorial Mentions
HorseFeathers has been showcased in numerous print and digital publications, including:
Us Weekly — featured in a celebrity baby shower gift roundup- Fido Friendly Magazine
- Green Living Magazine
- ESPN Women’s Online Gift Guide
- New York Magazine
- Boston Magazine, which highlighted HorseFeathers’ original silk-wrap bracelets in “Pretty Little Things.”
National Features, Creative Spotlights & Studio Tours
As the brand grew, major lifestyle and creative publications began sharing Chelsea’s work, studio, and story.
Where Women Create Magazine
A full artist profile exploring Chelsea’s creative process, workspace, and mission.
Apartment Therapy
A tour of Chelsea’s colorful farmhouse-style home — showing the heart behind the brand and its deep love of vintage charm.
FOLK Magazine
A feature titled “More Than a Jewelry Brand”, celebrating HorseFeathers Gifts for its heart, mission, and community-centered storytelling.
A behind-the-scenes look at Chelsea’s creative world
In Her Studio Magazine
This digital feature highlights the heart of the HorseFeathers studio—Chelsea’s inspiration, favorite podcasts, daily creative rhythms, and her approach to building a meaningful, intention-led brand. The article offers a warm glimpse into the workspace, tools, and storytelling foundation behind every piece of jewelry.
Industry Features & Business Spotlights
As HorseFeathers expanded, the business community took notice of Chelsea’s innovative growth, community-building, and marketing strategies.
ShipStation | Small Business Success Story
A full brand profile sharing how HorseFeathers scaled from farmhouse beginnings to a thriving e-commerce business.
🔗 https://www.shipstation.com/stories/horsefeathers-gifts/
Yahoo! News
A business highlight celebrating the brand’s global reach, titled “Horsefeathers Shipping to 54+ Countries.”
🔗 https://www.yahoo.com/news/horsefeathers-shipping-54-plus-countries-123600657.html
Nunn Design
A two-part interview series featuring Chelsea’s unique approach to selling handmade jewelry and building a loyal customer community.
🔗 https://www.nunndesign.com/alternative-ways-to-sell-jewelry-part-1-company-featured-horsefeathers-gifts/
These features solidified HorseFeathers as a leader in the handmade jewelry space.
Global Reach Section
What started as a small handmade jewelry business in rural Kentucky has grown into a brand that reaches customers all over the world. HorseFeathers Gifts has shipped meaningful gemstone jewelry to 54+ countries, connecting with women who value intention, beauty, and the little moments that matter—no matter where they call home.
A Brand Built on Heart & Meaning
What started as a small idea in a Kentucky trailer has grown into something far bigger than we ever imagined. From local news features to national recognition, from handmade beginnings to customers in over 54 countries, every step of this journey has been built with intention, heart, and a deep love for meaningful design.
At the end of the day, it’s never just been about jewelry. It’s about creating pieces that mark moments, tell stories, and remind you to hold onto what matters most.
And we’re just getting started.