Handmade Jewelry. Kentucky Roots. National Recognition.
Press & Media | The HorseFeathers Gifts Story in the Spotlight
From a single-wide trailer on a Kentucky farm to national award shows, bestselling marketing books, lifestyle magazines, and major business platforms, HorseFeathers Gifts has built a press history that reads like a roadmap of grit, creativity, and pure heart.
This is the story of how one small handmade jewelry brand made its way into newsrooms, gift guides, celebrity events, and industry-leading publications across the country.
Humble Beginnings, Big Spotlight Moments
HorseFeathers Gifts began with one vision: create meaningful gemstone jewelry that helps women treasure the moments that matter. What started at a kitchen table quickly grew into a brand recognized by journalists, editors, influencers, and creative leaders across the United States.
Local Kentucky outlets were some of the first to highlight the brand’s growth and story, including The Owensboro Times, which shared the HorseFeathers journey in “Jewelry business finds perfect fit in Owensboro.”
🔗 https://www.owensborotimes.com/features/business/2018/12/jewelry-business-finds-perfect-fit-in-owensboro/
Soon after, KET featured Chelsea in multiple interviews, including the original HorseFeathers profile and a Mother’s Day special episode celebrating Kentucky makers.
🔗 https://ket.org/horsefeathers-gifts/
🔗 https://ket.org/program/kentucky-life/mothers-day-special/
These early spotlights helped launch HorseFeathers Gifts into the national press landscape.
National Features, Creative Spotlights & Studio Tours
As the brand grew, major lifestyle and creative publications began sharing Chelsea’s work, studio, and story.
Where Women Create Magazine
A full artist profile exploring Chelsea’s creative process, workspace, and mission.
Apartment Therapy
A tour of Chelsea’s colorful farmhouse-style home — showing the heart behind the brand and its deep love of vintage charm.
FOLK Magazine
A feature titled “More Than a Jewelry Brand”, celebrating HorseFeathers Gifts for its heart, mission, and community-centered storytelling.
A behind-the-scenes look at Chelsea’s creative world
In Her Studio Magazine
This digital feature highlights the heart of the HorseFeathers studio—Chelsea’s inspiration, favorite podcasts, daily creative rhythms, and her approach to building a meaningful, intention-led brand. The article offers a warm glimpse into the workspace, tools, and storytelling foundation behind every piece of jewelry.
TV, Film & Celebrity Events
HorseFeathers Gifts made its way into Hollywood through celebrity gifting suites, where costume designers and stylists quickly fell in love with the brand.
MTV Movie Awards Gifting Lounge
HorseFeathers jewelry was included in The Artisan Group’s celebrity gift bags at the MTV Movie Awards, where young Hollywood received handcrafted pieces from the brand.
On-Screen Appearances
Through connections made at these events, HFG jewelry appeared on:
- Revenge (EJ Bonilla wore HorseFeathers on-screen)
- Jessie (Disney Channel)
- Multiple Hallmark Channel movies
Magazines, Gift Guides & Editorial Mentions
HorseFeathers has been showcased in numerous print and digital publications, including:
Us Weekly — featured in a celebrity baby shower gift roundup- Fido Friendly Magazine
- Green Living Magazine
- ESPN Women’s Online Gift Guide
- New York Magazine
- Boston Magazine, which highlighted HorseFeathers’ original silk-wrap bracelets in “Pretty Little Things.”
Industry Features & Business Spotlights
As HorseFeathers expanded, the business community took notice of Chelsea’s innovative growth, community-building, and marketing strategies.
ShipStation | Small Business Success Story
A full brand profile sharing how HorseFeathers scaled from farmhouse beginnings to a thriving e-commerce business.
🔗 https://www.shipstation.com/stories/horsefeathers-gifts/
Yahoo! News
A business highlight celebrating the brand’s global reach, titled “Horsefeathers Shipping to 54+ Countries.”
🔗 https://www.yahoo.com/news/horsefeathers-shipping-54-plus-countries-123600657.html
Nunn Design
A two-part interview series featuring Chelsea’s unique approach to selling handmade jewelry and building a loyal customer community.
🔗 https://www.nunndesign.com/alternative-ways-to-sell-jewelry-part-1-company-featured-horsefeathers-gifts/
These features solidified HorseFeathers as a leader in the handmade jewelry space.
Sharing the strategy, heart, and community behind the brand
Podcasts, Speaking, & Thought Leadership
Chelsea’s marketing approach has become a go-to example for product-based business owners who want to grow with intention. She has been invited to speak and mentor inside several business programs, including a featured interview on the Flourish & Thrive Academy Podcast, where she shared how she built a loyal, engaged customer community rooted in storytelling and connection.
Listen to “Building Community and Die-Hard Fans Around Your Brand”
A Brand Built on Heart & Meaning
Every feature from local news stories to Hollywood gifting lounges, from MarthaStewart.com to Boston Magazine reflects the same truth:
HorseFeathers Gifts is a brand built with intention.
A brand handcrafted with heart.
A brand rooted in Kentucky, yet loved across the world.
What began in a small trailer has touched thousands of lives, shipped to 54+ countries, inspired countless customers, and built a press footprint that speaks for itself.
And the story is still unfolding.